ANALYST REPORT

Beyond the GenAI hype: Real-world investments, use cases, and concerns

As digital transformation initiatives across all industries and regions continue, generative AI has emerged to deliver an unprecedented level of IT and business modernization. Amid the significant hype surrounding this technology, organizations are rapidly formulating and executing strategies designed to harness generative AI’s extensive benefits as well as prepare for potential data quality issues and information leaks. TechTarget’s Enterprise Strategy Group recently surveyed 670 IT professionals and business decision makers in North America, EMEA, APAC, and LATAM to determine the status of generative AI initiatives, including benefits, challenges, the use of large language models (LLMs), deployment across lines of business, methods for ensuring security and privacy of generated data, and associated processes and plans.

What you'll get:

• Insight into the imminent surge of GenAI adoption.
• Analysis of AI's impact across organizational structures.
• An overview of emerging GenAI stakeholders in every department.
• Assessment of opportunities for GenAI vendors and services providers.
• Exploration of GenAI's potential to drive sales growth.
• An understanding of how organizations will leverage AI to evaluate GenAI itself.